Mass Media

History

The history of the media has with the invention of printing that has given rise to some of the earliest forms of mass communication, allowing the publication of books and newspapers on a much larger scale than was previously possible. The first high-circulation newspapers appeared in London in the early 1800s, such as The Times, and were made possible by the invention of high-speed rotary steam presses and railways that allowed the large-scale distribution over wide geographic areas.

The phrase "the media" began to be used in the 1920s the notion of "mass media" was generally restricted to print media to the post-World War II, when radio, television and video were introduced.

Mass Media

During the 20th century, the growth media was driven by technology, including that allowed a lot of duplication of material.

The mass media is a diverse collection of media technologies that reach a wide audience through mass media. Technologies through which this communication takes place include a variety of points: electronically by means such as film, radio, recorded music, or television; digital medium that covers both the Internet and the mobile mass communication.
Internet media include services such as email, social media sites, and Internet radio and television. Many other mass media have an additional presence on the web, by means such as calling or run TV ads online. In this way, they can use the easy accessibility and dissemination capabilities originates from the Internet, as thus easily transmit information over many different regions of the world at the same time and cost-efficient.
outdoor media transmit information through means such as RA advertising; posters; dirigibles; flying billboards (signs in tow aircraft); posters or kiosks placed inside and outside the bus, commercial buildings, stores, sports stadiums, subway cars or trains; signals. Print media transmits information through physical objects such as books, comics, magazines, newspapers or flyers.

In the late 20th century, the media could be classified in eight mass media industries: books, Internet, magazines, movies, newspapers, radio, and television recordings.
In the 2000s, a call classification "seven media" became popular. In order of introduction, they are:

• Print (books, pamphlets, newspapers, magazines, etc.) from the late 15th century;
• Recordings (vinyl records, tapes, cassettes, cartridges, CDs and DVDs) from the late 19th century;
• Film about 1900;
• Radio 1910;
• Television from about 1950;
• Internet from about 1990;
• Mobile phones from 2000.

Mass media forms

Sequencing of the contents of a broadcast program is called. With all the technological efforts a number of technical terms and slang have developed. Please see the list of broadcasting terms for a glossary of terms used.

Radio and television programs are distributed in frequency bands in the United States are highly regulated. This regulation includes determining the width of the bands, range, licensing, types of receivers and transmitters used and acceptable content.

Internet
The Internet (also known simply as "the Net" or less precisely as "the Web") is a more interactive means of the media and can be briefly described as a "network of networks". Specifically, it is the world, publicly accessible network of interconnected computer networks that transmit data by packet switching using the standard Internet Protocol (IP).
The invention of the Internet has also allowed the breaking news to reach around the world within minutes. This rapid growth of instantaneous communication, decentralized is often considered to be a change of media and its relationship with society.
The Internet is quickly becoming the mass media center. Everything is becoming accessible via the internet. Rather than pick up a newspaper or watch the news 10 hours, people can connect to the Internet to get the news they want, when they want. For example, many workers listen to the radio over the Internet while sitting at your desk. Even the learning system based on Internet.

Mobile
Mobile phones were introduced in Japan in 1979, but became a mass media only in 1998, when the first ringtones for download were introduced in Finland. Soon most of the media content forms were introduced in mobile phones, tablets and other portable devices, and today the total amount of resources consumed in the cell exceeds widely the Internet content and was worth over $ 31 billion in 2007 (source Informa ).
Similar to the internet, mobile is also an interactive media, but has a much wider reach, with 3.3 billion mobile phone users at the end of 2007 to 1.3 billion Internet users (ITU source). How the Internet email, the top application in the phone is also a personal messaging, but text messaging is used by over 2.4 billion people. Mobile has several unique advantages that many mobile media experts say make a more powerful mobile media than any TV or the internet, starting with furniture being permanently taken and always connected.

Outdoor media

Outdoor media is a mass communication form comprising posters, signs, posters placed inside and outside of buildings / commercial objects as shops / bus, flying banners (signs in tow planes), blimps, skywriting, AR advertising.

Influence and sociology

This power can be used for good, for example, encourage them to play sport. However, it can also be used for evil, for example, children being influenced by cigars smoked by movie stars, their exposure to sexual images, their exposure to images of violence.
In 1997, J. R. Finnegan Jr. and K. Viswanath has identified three main effects or mass communication functions:

Knowledge Gap: Gaps influences of mass media of knowledge, due to factors including "the extent to which the content is attractive, the degree to which information channels are accessible and desirable, and the amount of social conflicts and diversity exists in a community.”

Schedule Environment: People are influenced in how they think about problems due to the selective nature of the media choose for public consumption.

The media is influenced by the desire to balance the coverage, and the resulting pressures can come from groups with particular political action and defense positions

Cultivation of Perceptions: The extent to which molds media exposure audience perceptions over time is known as cultivation. Television is a common experience, especially in places like the United States, to the point where it can be described as a "homogenizing agent."

The media also play a crucial role in the spread of civil unrest activities such as anti-government demonstrations, riots, and general strikes.

Example
According to Stephen Balkaran a political science instructor and African American Studies at Central Connecticut State University, the media has played a big role in how white Americans perceive the african-Americans.

The media focus on African-American in crime contexts, drug use, gang violence, and other forms of antisocial behavior resulted in a distorted and damaging public perception of african-Americans. The african-Americans have been subjected to oppression and discrimination for the last hundred years.

According to Stephen Balkaran in his article Mass Media and Racism, "The media has played a key role in perpetuating the effects of historical oppression and to contribute to the status of continuing african American".